Attracting Buyers

Exposing your property to the most motivated and qualified buyers is the objective of any good marketing plan. And while many home sellers believe newspaper ads are essential to attracting buyers, the reality is that the overwhelming number of buyers come from other real estate sale professionals.

We focus our efforts and our dollars where they will bring the greatest return. By taking thorough advantage of our internal channels while concurrently publishing information directly to the entire real estate community, we're able to reach the "elusive buyer."

Here are ways in which we do this:

Identifying Likely Target Buyer Groups

What will be the buyer's probable financial profile?

In-town move-ups (from what neighborhoods?)

Out-of-town transferees

Special interest (equestrian, resort, retiree)

First-time home buyers

Marketing To Other Real Estate Professionals

Promotion through local Board of Realtors

Multiple Listing Service (MLS), Broker tours and broker open house

I am in constant contact with leading real estate professionals in this area.

Marketing Directly To Home Buyers

Yard sign, Open house, Direct mail, Advertising, Special promotions to attract buyers

I will continually look for the best possible methods of exposing your property to potential buyers.